78231 — San Antonio, TX
Pest Control Market Targeting Score
ZIP 78231 has moderate owner occupancy (66%) with a median household income of $109K and a median home value of $402K — earning a high Pest Control targeting score of 84/100. The high single-family detached share (72%) is a strong demand driver.
Census Demographics — ZIP 78231
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 9,744 |
| Total Households | 3,978 |
| Median Household Income | $109K |
| Owner-Occupied Households | 2,633 |
| Owner Occupancy Rate | 66% |
| Median Home Value | $402K |
| Single-Family Detached Share | 72% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1987 |
| Built Before 1980(older stock) | 58% |
| Built 1980–1999 | 27% |
| Built 2000 or Later(newer stock) | 14% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78231 score 84/100 for Pest Control?▾
The score of 84/100 is driven by: +10 owner-occupied 66% (x1.2); +4 3,978 households; +6 median income $109K. Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78231 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 78231. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.