77014 — Houston, TX
Pest Control Market Targeting Score
ZIP 77014 is predominantly rental (48% owner occupancy) with a median household income of $74K — earning a medium Pest Control targeting score of 62/100.
Census Demographics — ZIP 77014
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 17,400 |
| Total Households | 6,730 |
| Median Household Income | $74K |
| Owner-Occupied Households | 3,251 |
| Owner Occupancy Rate | 48% |
| Source: 2024 | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77014 score 62/100 for Pest Control?▾
The score of 62/100 is driven by: +5 owner-occ households >= 2000; +10 income $60K-$150K; +2 population >= 5K (x0.8). Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77014 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 77014. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.