75231 — Dallas, TX
Pest Control Market Targeting Score
ZIP 75231 is predominantly rental (18% owner occupancy) with a median household income of $59K and a median home value of $522K — earning a medium Pest Control targeting score of 54/100.
Census Demographics — ZIP 75231
| Demographic Signal | Value |
|---|---|
| City | Dallas |
| State | TX |
| Total Population | 38,370 |
| Total Households | 18,038 |
| Median Household Income | $59K |
| Owner-Occupied Households | 3,305 |
| Owner Occupancy Rate | 18% |
| Median Home Value | $522K |
| Single-Family Detached Share | 14% |
| Median Resident Age | 32 years |
| Median Year Built(ACS B25035) | 1979 |
| Built Before 1980(older stock) | 73% |
| Built 1980–1999 | 15% |
| Built 2000 or Later(newer stock) | 12% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Dallas
Frequently Asked Questions
Why does ZIP 75231 score 54/100 for Pest Control?▾
The score of 54/100 is driven by: -8 owner-occupied 18% (x1.2); +6 18,038 households; +5 median income $59K. Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 75231 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 75231. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Dallas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.