61108 — Rockford, IL
Pest Control Market Targeting Score
ZIP 61108 has moderate owner occupancy (64%) with a median household income of $60K — earning a high Pest Control targeting score of 75/100.
Census Demographics — ZIP 61108
| Demographic Signal | Value |
|---|---|
| City | Rockford |
| State | IL |
| Total Population | 29,673 |
| Total Households | 11,771 |
| Median Household Income | $60K |
| Owner-Occupied Households | 7,572 |
| Owner Occupancy Rate | 64% |
| Median Year Built(ACS B25035) | 1968 |
| Built Before 1980(older stock) | 84% |
| Built 1980–1999 | 16% |
| Built 2000 or Later(newer stock) | 0% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 61108 score 75/100 for Pest Control?▾
The score of 75/100 is driven by: +12 owner_pct >= 50% (x1.2); +10 owner-occ households >= 5000; +4 median home age >= 40yr (x0.3). Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 61108 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 61108. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Chicago
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.