28401 — Wilmington, NC
Pest Control Market Targeting Score
ZIP 28401 is predominantly rental (37% owner occupancy) with a median household income of $47K — earning a medium Pest Control targeting score of 58/100.
Census Demographics — ZIP 28401
| Demographic Signal | Value |
|---|---|
| City | Wilmington |
| State | NC |
| Total Population | 21,872 |
| Total Households | 10,684 |
| Median Household Income | $47K |
| Owner-Occupied Households | 3,987 |
| Owner Occupancy Rate | 37% |
| Median Year Built(ACS B25035) | 1955 |
| Built Before 1980(older stock) | 79% |
| Built 1980–1999 | 14% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28401 score 58/100 for Pest Control?▾
The score of 58/100 is driven by: +5 owner-occ households >= 2000; +4 median home age >= 40yr (x0.3); +4 population >= 20K (x0.8). Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28401 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 28401. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Charlotte
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.