27610 — Raleigh, NC
Pest Control Market Targeting Score
ZIP 27610 has moderate owner occupancy (60%) with a median household income of $68K and a median home value of $293K — earning a high Pest Control targeting score of 85/100. The high single-family detached share (66%) is a strong demand driver.
Census Demographics — ZIP 27610
| Demographic Signal | Value |
|---|---|
| City | Raleigh |
| State | NC |
| Total Population | 81,419 |
| Total Households | 28,807 |
| Median Household Income | $68K |
| Owner-Occupied Households | 17,272 |
| Owner Occupancy Rate | 60% |
| Median Home Value | $293K |
| Single-Family Detached Share | 66% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 1994 |
| Built Before 1980(older stock) | 44% |
| Built 1980–1999 | 42% |
| Built 2000 or Later(newer stock) | 13% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Raleigh
Frequently Asked Questions
Why does ZIP 27610 score 85/100 for Pest Control?▾
The score of 85/100 is driven by: +8 owner-occupied 60% (x1.2); +6 28,807 households; +6 median income $68K. Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 27610 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 27610. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Raleigh
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.