27557 — Middlesex, NC
Pest Control Market Targeting Score
ZIP 27557 is a strongly owner-occupied area (75% owner occupancy) with a median household income of $72K and a median home value of $200K — earning a high Pest Control targeting score of 82/100. The high single-family detached share (61%) is a strong demand driver.
Census Demographics — ZIP 27557
| Demographic Signal | Value |
|---|---|
| City | Middlesex |
| State | NC |
| Total Population | 8,657 |
| Total Households | 2,992 |
| Median Household Income | $72K |
| Owner-Occupied Households | 2,244 |
| Owner Occupancy Rate | 75% |
| Median Home Value | $200K |
| Single-Family Detached Share | 61% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1990 |
| Built Before 1980(older stock) | 50% |
| Built 1980–1999 | 38% |
| Built 2000 or Later(newer stock) | 12% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Raleigh
Frequently Asked Questions
Why does ZIP 27557 score 82/100 for Pest Control?▾
The score of 82/100 is driven by: +10 owner-occupied 75% (x1.2); +3 2,992 households; +6 median income $72K. Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 27557 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 27557. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Raleigh
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