97304 — Salem, OR
Moving & Relocation Market Targeting Score
ZIP 97304 has moderate owner occupancy (64%) with a median household income of $86K — earning a high Moving & Relocation targeting score of 83/100.
Census Demographics — ZIP 97304
| Demographic Signal | Value |
|---|---|
| City | Salem |
| State | OR |
| Total Population | 34,148 |
| Total Households | 13,581 |
| Median Household Income | $86K |
| Owner-Occupied Households | 8,714 |
| Owner Occupancy Rate | 64% |
| Median Year Built(ACS B25035) | 1986 |
| Built Before 1980(older stock) | 54% |
| Built 1980–1999 | 37% |
| Built 2000 or Later(newer stock) | 9% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97304 score 83/100 for Moving & Relocation?▾
The score of 83/100 is driven by: +10 owner-occupied 64% (x0.9); +9 13,581 households (x1.3); +10 median income $86K (x1.2). Each signal is weighted for the Moving & Relocation vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97304 to my Moving & Relocation service area?▾
Sign up for AreaOps, create a brand for your Moving & Relocation operation, then use the Quick Add or targeting workbench to include ZIP 97304. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Moving & Relocation businesses in Portland
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