78722 — Austin, TX
Moving & Relocation Market Targeting Score
ZIP 78722 is predominantly rental (48% owner occupancy) with a median household income of $93K — earning a medium Moving & Relocation targeting score of 63/100.
Census Demographics — ZIP 78722
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 6,308 |
| Total Households | 3,136 |
| Median Household Income | $93K |
| Owner-Occupied Households | 1,520 |
| Owner Occupancy Rate | 48% |
| Median Year Built(ACS B25035) | 1957 |
| Built Before 1980(older stock) | 76% |
| Built 1980–1999 | 8% |
| Built 2000 or Later(newer stock) | 16% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78722 score 63/100 for Moving & Relocation?▾
The score of 63/100 is driven by: +12 income $60K-$150K (x1.2); +3 population >= 5K (x1.4); -2 businesses/1K households >= 50 (x-0.3). Each signal is weighted for the Moving & Relocation vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78722 to my Moving & Relocation service area?▾
Sign up for AreaOps, create a brand for your Moving & Relocation operation, then use the Quick Add or targeting workbench to include ZIP 78722. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Moving & Relocation businesses in Austin
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