77478 — Sugar Land, TX
Moving & Relocation Market Targeting Score
ZIP 77478 is a strongly owner-occupied area (76% owner occupancy) with a median household income of $122K — earning a high Moving & Relocation targeting score of 94/100.
Census Demographics — ZIP 77478
| Demographic Signal | Value |
|---|---|
| City | Sugar Land |
| State | TX |
| Total Population | 30,700 |
| Total Households | 11,362 |
| Median Household Income | $122K |
| Owner-Occupied Households | 8,669 |
| Owner Occupancy Rate | 76% |
| Source: 2024 | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77478 score 94/100 for Moving & Relocation?▾
The score of 94/100 is driven by: +14 owner_pct >= 70% (x0.9); +13 owner-occ households >= 5000 (x1.3); +12 income $60K-$150K (x1.2). Each signal is weighted for the Moving & Relocation vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77478 to my Moving & Relocation service area?▾
Sign up for AreaOps, create a brand for your Moving & Relocation operation, then use the Quick Add or targeting workbench to include ZIP 77478. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Moving & Relocation businesses in Houston
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