77018 — Houston, TX
Moving & Relocation Market Targeting Score
ZIP 77018 has moderate owner occupancy (68%) with a median household income of $127K and a median home value of $585K — earning a high Moving & Relocation targeting score of 91/100. The high single-family detached share (77%) is a strong demand driver.
Census Demographics — ZIP 77018
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 31,031 |
| Total Households | 12,521 |
| Median Household Income | $127K |
| Owner-Occupied Households | 8,452 |
| Owner Occupancy Rate | 68% |
| Median Home Value | $585K |
| Single-Family Detached Share | 77% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 1966 |
| Built Before 1980(older stock) | 71% |
| Built 1980–1999 | 10% |
| Built 2000 or Later(newer stock) | 19% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77018 score 91/100 for Moving & Relocation?▾
The score of 91/100 is driven by: +8 owner-occupied 68% (x0.9); +9 12,521 households (x1.3); +8 median income $127K (x1.2). Each signal is weighted for the Moving & Relocation vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77018 to my Moving & Relocation service area?▾
Sign up for AreaOps, create a brand for your Moving & Relocation operation, then use the Quick Add or targeting workbench to include ZIP 77018. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Moving & Relocation businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.