75032 — Rockwall, TX
Moving & Relocation Market Targeting Score
ZIP 75032 is a strongly owner-occupied area (80% owner occupancy) with a median household income of $136K and a median home value of $491K — earning a high Moving & Relocation targeting score of 92/100. The high single-family detached share (82%) is a strong demand driver.
Census Demographics — ZIP 75032
| Demographic Signal | Value |
|---|---|
| City | Rockwall |
| State | TX |
| Total Population | 39,865 |
| Total Households | 13,250 |
| Median Household Income | $136K |
| Owner-Occupied Households | 10,561 |
| Owner Occupancy Rate | 80% |
| Median Home Value | $491K |
| Single-Family Detached Share | 82% |
| Median Resident Age | 40 years |
| Median Year Built(ACS B25035) | 2002 |
| Built Before 1980(older stock) | 25% |
| Built 1980–1999 | 54% |
| Built 2000 or Later(newer stock) | 21% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Dallas
Frequently Asked Questions
Why does ZIP 75032 score 92/100 for Moving & Relocation?▾
The score of 92/100 is driven by: +9 owner-occupied 80% (x0.9); +8 13,250 households (x1.3); +8 median income $136K (x1.2). Each signal is weighted for the Moving & Relocation vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 75032 to my Moving & Relocation service area?▾
Sign up for AreaOps, create a brand for your Moving & Relocation operation, then use the Quick Add or targeting workbench to include ZIP 75032. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Moving & Relocation businesses in Dallas
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