61104 — Rockford, IL
Moving & Relocation Market Targeting Score
ZIP 61104 is predominantly rental (37% owner occupancy) with a median household income of $30K — earning a lower Moving & Relocation targeting score of 46/100 due to demographics less aligned with Moving & Relocation demand patterns.
Census Demographics — ZIP 61104
| Demographic Signal | Value |
|---|---|
| City | Rockford |
| State | IL |
| Total Population | 18,306 |
| Total Households | 8,049 |
| Median Household Income | $30K |
| Owner-Occupied Households | 2,951 |
| Owner Occupancy Rate | 37% |
| Median Year Built(ACS B25035) | 1938 |
| Built Before 1980(older stock) | 96% |
| Built 1980–1999 | 3% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 61104 score 46/100 for Moving & Relocation?▾
The score of 46/100 is driven by: +7 owner-occ households >= 2000 (x1.3); -12 income < $30K (x1.2); +3 population >= 5K (x1.4). Each signal is weighted for the Moving & Relocation vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 61104 to my Moving & Relocation service area?▾
Sign up for AreaOps, create a brand for your Moving & Relocation operation, then use the Quick Add or targeting workbench to include ZIP 61104. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Moving & Relocation businesses in Chicago
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