98402 — Tacoma, WA
Landscaping Market Targeting Score
ZIP 98402 is predominantly rental (22% owner occupancy) with a median household income of $57K — earning a lower Landscaping targeting score of 38/100 due to demographics less aligned with Landscaping demand patterns.
Census Demographics — ZIP 98402
| Demographic Signal | Value |
|---|---|
| City | Tacoma |
| State | WA |
| Total Population | 7,088 |
| Total Households | 4,079 |
| Median Household Income | $57K |
| Owner-Occupied Households | 904 |
| Owner Occupancy Rate | 22% |
| Median Year Built(ACS B25035) | 1980 |
| Built Before 1980(older stock) | 55% |
| Built 1980–1999 | 29% |
| Built 2000 or Later(newer stock) | 15% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98402 score 38/100 for Landscaping?▾
The score of 38/100 is driven by: -12 owner_pct < 30% (x1.2); +4 median home age >= 40yr (x0.3); +1 population >= 5K (x0.5). Each signal is weighted for the Landscaping vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98402 to my Landscaping service area?▾
Sign up for AreaOps, create a brand for your Landscaping operation, then use the Quick Add or targeting workbench to include ZIP 98402. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Landscaping businesses in Seattle
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.