98032 — Kent, WA
Landscaping Market Targeting Score
ZIP 98032 is predominantly rental (40% owner occupancy) with a median household income of $77K — earning a medium Landscaping targeting score of 73/100.
Census Demographics — ZIP 98032
| Demographic Signal | Value |
|---|---|
| City | Kent |
| State | WA |
| Total Population | 39,126 |
| Total Households | 14,190 |
| Median Household Income | $77K |
| Owner-Occupied Households | 5,668 |
| Owner Occupancy Rate | 40% |
| Median Year Built(ACS B25035) | 1985 |
| Built Before 1980(older stock) | 60% |
| Built 1980–1999 | 31% |
| Built 2000 or Later(newer stock) | 8% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98032 score 73/100 for Landscaping?▾
The score of 73/100 is driven by: +10 owner-occ households >= 5000; +11 income $60K-$150K (x1.1); +4 median home age >= 40yr (x0.3). Each signal is weighted for the Landscaping vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98032 to my Landscaping service area?▾
Sign up for AreaOps, create a brand for your Landscaping operation, then use the Quick Add or targeting workbench to include ZIP 98032. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Landscaping businesses in Seattle
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