98031 — Kent, WA
Landscaping Market Targeting Score
ZIP 98031 has moderate owner occupancy (67%) with a median household income of $106K and a median home value of $612K — earning a high Landscaping targeting score of 87/100. The high single-family detached share (68%) is a strong demand driver.
Census Demographics — ZIP 98031
| Demographic Signal | Value |
|---|---|
| City | Kent |
| State | WA |
| Total Population | 40,094 |
| Total Households | 14,011 |
| Median Household Income | $106K |
| Owner-Occupied Households | 9,415 |
| Owner Occupancy Rate | 67% |
| Median Home Value | $612K |
| Single-Family Detached Share | 68% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1984 |
| Built Before 1980(older stock) | 63% |
| Built 1980–1999 | 31% |
| Built 2000 or Later(newer stock) | 6% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98031 score 87/100 for Landscaping?▾
The score of 87/100 is driven by: +9 owner-occupied 67% (x1.2); +5 14,011 households; +6 median income $106K (x1.1). Each signal is weighted for the Landscaping vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98031 to my Landscaping service area?▾
Sign up for AreaOps, create a brand for your Landscaping operation, then use the Quick Add or targeting workbench to include ZIP 98031. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Landscaping businesses in Seattle
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