78664 — Round Rock, TX
Landscaping Market Targeting Score
ZIP 78664 has moderate owner occupancy (55%) with a median household income of $84K — earning a medium Landscaping targeting score of 73/100.
Census Demographics — ZIP 78664
| Demographic Signal | Value |
|---|---|
| City | Round Rock |
| State | TX |
| Total Population | 62,168 |
| Total Households | 23,021 |
| Median Household Income | $84K |
| Owner-Occupied Households | 12,576 |
| Owner Occupancy Rate | 55% |
| Median Year Built(ACS B25035) | 1996 |
| Built Before 1980(older stock) | 35% |
| Built 1980–1999 | 46% |
| Built 2000 or Later(newer stock) | 19% |
| Source: 2022 ACS 5-Year | |
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Frequently Asked Questions
Why does ZIP 78664 score 73/100 for Landscaping?▾
The score of 73/100 is driven by: +8 owner-occupied 55% (x1.2); +7 23,021 households; +7 median income $84K (x1.1). Each signal is weighted for the Landscaping vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78664 to my Landscaping service area?▾
Sign up for AreaOps, create a brand for your Landscaping operation, then use the Quick Add or targeting workbench to include ZIP 78664. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Landscaping businesses in Austin
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