78121 — La Vernia, TX
Landscaping Market Targeting Score
ZIP 78121 is a strongly owner-occupied area (87% owner occupancy) with a median household income of $120K and a median home value of $403K — earning a high Landscaping targeting score of 89/100. The high single-family detached share (69%) is a strong demand driver.
Census Demographics — ZIP 78121
| Demographic Signal | Value |
|---|---|
| City | La Vernia |
| State | TX |
| Total Population | 16,120 |
| Total Households | 5,274 |
| Median Household Income | $120K |
| Owner-Occupied Households | 4,585 |
| Owner Occupancy Rate | 87% |
| Median Home Value | $403K |
| Single-Family Detached Share | 69% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 2002 |
| Built Before 1980(older stock) | 20% |
| Built 1980–1999 | 53% |
| Built 2000 or Later(newer stock) | 26% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78121 score 89/100 for Landscaping?▾
The score of 89/100 is driven by: +10 owner-occupied 87% (x1.2); +4 5,274 households; +6 median income $120K (x1.1). Each signal is weighted for the Landscaping vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78121 to my Landscaping service area?▾
Sign up for AreaOps, create a brand for your Landscaping operation, then use the Quick Add or targeting workbench to include ZIP 78121. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Landscaping businesses in San Antonio
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