60115 — Dekalb, IL
Landscaping Market Targeting Score
ZIP 60115 is predominantly rental (43% owner occupancy) with a median household income of $47K and a median home value of $209K — earning a medium Landscaping targeting score of 65/100.
Census Demographics — ZIP 60115
| Demographic Signal | Value |
|---|---|
| City | Dekalb |
| State | IL |
| Total Population | 42,536 |
| Total Households | 17,262 |
| Median Household Income | $47K |
| Owner-Occupied Households | 7,418 |
| Owner Occupancy Rate | 43% |
| Median Home Value | $209K |
| Single-Family Detached Share | 42% |
| Median Resident Age | 26 years |
| Median Year Built(ACS B25035) | 1975 |
| Built Before 1980(older stock) | 68% |
| Built 1980–1999 | 30% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 60115 score 65/100 for Landscaping?▾
The score of 65/100 is driven by: +2 owner-occupied 43% (x1.2); +6 17,262 households; +1 median income $47K (x1.1). Each signal is weighted for the Landscaping vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 60115 to my Landscaping service area?▾
Sign up for AreaOps, create a brand for your Landscaping operation, then use the Quick Add or targeting workbench to include ZIP 60115. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Landscaping businesses in Chicago
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.