37068 — Franklin, TN
Landscaping Market Targeting Score
ZIP 37068 is a strongly owner-occupied area (77% owner occupancy) with a median household income of $125K — earning a medium Landscaping targeting score of 72/100.
Census Demographics — ZIP 37068
| Demographic Signal | Value |
|---|---|
| City | Franklin |
| State | TN |
| Total Population | 19,000 |
| Total Households | 7,660 |
| Median Household Income | $125K |
| Owner-Occupied Households | 5,898 |
| Owner Occupancy Rate | 77% |
| Source: 2024 | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 37068 score 72/100 for Landscaping?▾
The score of 72/100 is driven by: +10 owner-occupied 77% (x1.2); +5 7,660 households; +6 median income $125K (x1.1). Each signal is weighted for the Landscaping vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37068 to my Landscaping service area?▾
Sign up for AreaOps, create a brand for your Landscaping operation, then use the Quick Add or targeting workbench to include ZIP 37068. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Landscaping businesses in Nashville
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.