28412 — Wilmington, NC
Landscaping Market Targeting Score
ZIP 28412 has moderate owner occupancy (59%) with a median household income of $63K — earning a high Landscaping targeting score of 87/100.
Census Demographics — ZIP 28412
| Demographic Signal | Value |
|---|---|
| City | Wilmington |
| State | NC |
| Total Population | 42,122 |
| Total Households | 18,945 |
| Median Household Income | $63K |
| Owner-Occupied Households | 11,117 |
| Owner Occupancy Rate | 59% |
| Median Year Built(ACS B25035) | 1998 |
| Built Before 1980(older stock) | 32% |
| Built 1980–1999 | 49% |
| Built 2000 or Later(newer stock) | 19% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28412 score 87/100 for Landscaping?▾
The score of 87/100 is driven by: +12 owner_pct >= 50% (x1.2); +10 owner-occ households >= 5000; +11 income $60K-$150K (x1.1). Each signal is weighted for the Landscaping vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28412 to my Landscaping service area?▾
Sign up for AreaOps, create a brand for your Landscaping operation, then use the Quick Add or targeting workbench to include ZIP 28412. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Landscaping businesses in Charlotte
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