27701 — Durham, NC
Landscaping Market Targeting Score
ZIP 27701 is predominantly rental (30% owner occupancy) with a median household income of $61K — earning a medium Landscaping targeting score of 56/100.
Census Demographics — ZIP 27701
| Demographic Signal | Value |
|---|---|
| City | Durham |
| State | NC |
| Total Population | 24,380 |
| Total Households | 11,180 |
| Median Household Income | $61K |
| Owner-Occupied Households | 3,310 |
| Owner Occupancy Rate | 30% |
| Median Year Built(ACS B25035) | 1969 |
| Built Before 1980(older stock) | 68% |
| Built 1980–1999 | 9% |
| Built 2000 or Later(newer stock) | 23% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Raleigh
Frequently Asked Questions
Why does ZIP 27701 score 56/100 for Landscaping?▾
The score of 56/100 is driven by: -12 owner_pct < 30% (x1.2); +5 owner-occ households >= 2000; +11 income $60K-$150K (x1.1). Each signal is weighted for the Landscaping vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 27701 to my Landscaping service area?▾
Sign up for AreaOps, create a brand for your Landscaping operation, then use the Quick Add or targeting workbench to include ZIP 27701. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Landscaping businesses in Raleigh
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.