98023 — Federal Way, WA
Gutters Market Targeting Score
ZIP 98023 has moderate owner occupancy (66%) with a median household income of $105K and a median home value of $590K — earning a high Gutters targeting score of 85/100. The high single-family detached share (65%) is a strong demand driver.
Census Demographics — ZIP 98023
| Demographic Signal | Value |
|---|---|
| City | Federal Way |
| State | WA |
| Total Population | 50,448 |
| Total Households | 17,752 |
| Median Household Income | $105K |
| Owner-Occupied Households | 11,649 |
| Owner Occupancy Rate | 66% |
| Median Home Value | $590K |
| Single-Family Detached Share | 65% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 1983 |
| Built Before 1980(older stock) | 71% |
| Built 1980–1999 | 25% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98023 score 85/100 for Gutters?▾
The score of 85/100 is driven by: +9 owner-occupied 66% (x1.2); +5 17,752 households; +5 median income $105K. Each signal is weighted for the Gutters vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98023 to my Gutters service area?▾
Sign up for AreaOps, create a brand for your Gutters operation, then use the Quick Add or targeting workbench to include ZIP 98023. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Gutters businesses in Seattle
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.