97404 — Eugene, OR
Gutters Market Targeting Score
ZIP 97404 is a strongly owner-occupied area (71% owner occupancy) with a median household income of $78K — earning a high Gutters targeting score of 100/100.
Census Demographics — ZIP 97404
| Demographic Signal | Value |
|---|---|
| City | Eugene |
| State | OR |
| Total Population | 34,338 |
| Total Households | 13,353 |
| Median Household Income | $78K |
| Owner-Occupied Households | 9,500 |
| Owner Occupancy Rate | 71% |
| Median Year Built(ACS B25035) | 1974 |
| Built Before 1980(older stock) | 65% |
| Built 1980–1999 | 30% |
| Built 2000 or Later(newer stock) | 6% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97404 score 100/100 for Gutters?▾
The score of 100/100 is driven by: +18 owner_pct >= 70% (x1.2); +10 owner-occ households >= 5000; +10 income $60K-$150K. Each signal is weighted for the Gutters vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97404 to my Gutters service area?▾
Sign up for AreaOps, create a brand for your Gutters operation, then use the Quick Add or targeting workbench to include ZIP 97404. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Gutters businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.