97124 — Hillsboro, OR
Gutters Market Targeting Score
ZIP 97124 is predominantly rental (47% owner occupancy) with a median household income of $110K and a median home value of $556K — earning a high Gutters targeting score of 75/100.
Census Demographics — ZIP 97124
| Demographic Signal | Value |
|---|---|
| City | Hillsboro |
| State | OR |
| Total Population | 54,357 |
| Total Households | 21,478 |
| Median Household Income | $110K |
| Owner-Occupied Households | 10,005 |
| Owner Occupancy Rate | 47% |
| Median Home Value | $556K |
| Single-Family Detached Share | 47% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 1995 |
| Built Before 1980(older stock) | 36% |
| Built 1980–1999 | 54% |
| Built 2000 or Later(newer stock) | 10% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97124 score 75/100 for Gutters?▾
The score of 75/100 is driven by: +4 owner-occupied 47% (x1.2); +5 21,478 households; +5 median income $110K. Each signal is weighted for the Gutters vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97124 to my Gutters service area?▾
Sign up for AreaOps, create a brand for your Gutters operation, then use the Quick Add or targeting workbench to include ZIP 97124. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Gutters businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.