60661 — Chicago, IL
Gutters Market Targeting Score
ZIP 60661 is predominantly rental (27% owner occupancy) with a median household income of $126K and a median home value of $393K — earning a medium Gutters targeting score of 56/100.
Census Demographics — ZIP 60661
| Demographic Signal | Value |
|---|---|
| City | Chicago |
| State | IL |
| Total Population | 11,398 |
| Total Households | 7,788 |
| Median Household Income | $126K |
| Owner-Occupied Households | 2,071 |
| Owner Occupancy Rate | 27% |
| Median Home Value | $393K |
| Single-Family Detached Share | 4% |
| Median Resident Age | 32 years |
| Median Year Built(ACS B25035) | 2001 |
| Built Before 1980(older stock) | 38% |
| Built 1980–1999 | 40% |
| Built 2000 or Later(newer stock) | 22% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 60661 score 56/100 for Gutters?▾
The score of 56/100 is driven by: -7 owner-occupied 27% (x1.2); +5 7,788 households; +5 median income $126K. Each signal is weighted for the Gutters vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 60661 to my Gutters service area?▾
Sign up for AreaOps, create a brand for your Gutters operation, then use the Quick Add or targeting workbench to include ZIP 60661. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Gutters businesses in Chicago
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.