97049 — Rhododendron, OR
Electrical Market Targeting Score
ZIP 97049 is a strongly owner-occupied area (90% owner occupancy) with a median household income of $92K and a median home value of $474K — earning a high Electrical targeting score of 84/100. The high single-family detached share (97%) is a strong demand driver.
Census Demographics — ZIP 97049
| Demographic Signal | Value |
|---|---|
| City | Rhododendron |
| State | OR |
| Total Population | 1,896 |
| Total Households | 1,010 |
| Median Household Income | $92K |
| Owner-Occupied Households | 911 |
| Owner Occupancy Rate | 90% |
| Median Home Value | $474K |
| Single-Family Detached Share | 97% |
| Median Resident Age | 55 years |
| Median Year Built(ACS B25035) | 1964 |
| Built Before 1980(older stock) | 71% |
| Built 1980–1999 | 27% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97049 score 84/100 for Electrical?▾
The score of 84/100 is driven by: +10 owner-occupied 90% (x1.2); -2 1,010 households; +5 median income $92K. Each signal is weighted for the Electrical vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97049 to my Electrical service area?▾
Sign up for AreaOps, create a brand for your Electrical operation, then use the Quick Add or targeting workbench to include ZIP 97049. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Electrical businesses in Portland
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