78066 — Rio Medina, TX
Electrical Market Targeting Score
ZIP 78066 is a strongly owner-occupied area (100% owner occupancy) with a median household income of $88K and a median home value of $327K — earning a medium Electrical targeting score of 72/100. The high single-family detached share (93%) is a strong demand driver.
Census Demographics — ZIP 78066
| Demographic Signal | Value |
|---|---|
| City | Rio Medina |
| State | TX |
| Total Population | 259 |
| Total Households | 139 |
| Median Household Income | $88K |
| Owner-Occupied Households | 139 |
| Owner Occupancy Rate | 100% |
| Median Home Value | $327K |
| Single-Family Detached Share | 93% |
| Median Resident Age | 65 years |
| Median Year Built(ACS B25035) | 2011 |
| Built Before 1980(older stock) | 13% |
| Built 1980–1999 | 31% |
| Built 2000 or Later(newer stock) | 56% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78066 score 72/100 for Electrical?▾
The score of 72/100 is driven by: +11 owner-occupied 100% (x1.2); -3 139 households; +5 median income $88K. Each signal is weighted for the Electrical vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78066 to my Electrical service area?▾
Sign up for AreaOps, create a brand for your Electrical operation, then use the Quick Add or targeting workbench to include ZIP 78066. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Electrical businesses in San Antonio
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