77459 — Missouri City, TX
Electrical Market Targeting Score
ZIP 77459 is a strongly owner-occupied area (85% owner occupancy) with a median household income of $129K and a median home value of $387K — earning a high Electrical targeting score of 87/100. The high single-family detached share (88%) is a strong demand driver.
Census Demographics — ZIP 77459
| Demographic Signal | Value |
|---|---|
| City | Missouri City |
| State | TX |
| Total Population | 84,221 |
| Total Households | 28,506 |
| Median Household Income | $129K |
| Owner-Occupied Households | 24,297 |
| Owner Occupancy Rate | 85% |
| Median Home Value | $387K |
| Single-Family Detached Share | 88% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 2002 |
| Built Before 1980(older stock) | 23% |
| Built 1980–1999 | 49% |
| Built 2000 or Later(newer stock) | 28% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77459 score 87/100 for Electrical?▾
The score of 87/100 is driven by: +9 owner-occupied 85% (x1.2); +5 28,506 households; +5 median income $129K. Each signal is weighted for the Electrical vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77459 to my Electrical service area?▾
Sign up for AreaOps, create a brand for your Electrical operation, then use the Quick Add or targeting workbench to include ZIP 77459. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Electrical businesses in Houston
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