77004 — Houston, TX
Electrical Market Targeting Score
ZIP 77004 has moderate owner occupancy (68%) with a median household income of $117K — earning a high Electrical targeting score of 80/100.
Census Demographics — ZIP 77004
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 27,300 |
| Total Households | 9,489 |
| Median Household Income | $117K |
| Owner-Occupied Households | 6,405 |
| Owner Occupancy Rate | 68% |
| Source: 2024 | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77004 score 80/100 for Electrical?▾
The score of 80/100 is driven by: +12 owner_pct >= 50% (x1.2); +10 owner-occ households >= 5000; +10 income $60K-$150K. Each signal is weighted for the Electrical vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77004 to my Electrical service area?▾
Sign up for AreaOps, create a brand for your Electrical operation, then use the Quick Add or targeting workbench to include ZIP 77004. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Electrical businesses in Houston
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