55901 — Rochester, MN
Electrical Market Targeting Score
ZIP 55901 has moderate owner occupancy (64%) with a median household income of $86K — earning a high Electrical targeting score of 93/100.
Census Demographics — ZIP 55901
| Demographic Signal | Value |
|---|---|
| City | Rochester |
| State | MN |
| Total Population | 58,015 |
| Total Households | 23,156 |
| Median Household Income | $86K |
| Owner-Occupied Households | 14,885 |
| Owner Occupancy Rate | 64% |
| Median Year Built(ACS B25035) | 1988 |
| Built Before 1980(older stock) | 53% |
| Built 1980–1999 | 37% |
| Built 2000 or Later(newer stock) | 10% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Minneapolis
Frequently Asked Questions
Why does ZIP 55901 score 93/100 for Electrical?▾
The score of 93/100 is driven by: +12 owner_pct >= 50% (x1.2); +10 owner-occ households >= 5000; +10 income $60K-$150K. Each signal is weighted for the Electrical vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 55901 to my Electrical service area?▾
Sign up for AreaOps, create a brand for your Electrical operation, then use the Quick Add or targeting workbench to include ZIP 55901. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Electrical businesses in Minneapolis
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