47978 — Rensselaer, IN
Electrical Market Targeting Score
ZIP 47978 is a strongly owner-occupied area (74% owner occupancy) with a median household income of $72K and a median home value of $189K — earning a high Electrical targeting score of 84/100. The high single-family detached share (82%) is a strong demand driver.
Census Demographics — ZIP 47978
| Demographic Signal | Value |
|---|---|
| City | Rensselaer |
| State | IN |
| Total Population | 10,261 |
| Total Households | 3,959 |
| Median Household Income | $72K |
| Owner-Occupied Households | 2,917 |
| Owner Occupancy Rate | 74% |
| Median Home Value | $189K |
| Single-Family Detached Share | 82% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1971 |
| Built Before 1980(older stock) | 69% |
| Built 1980–1999 | 27% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 47978 score 84/100 for Electrical?▾
The score of 84/100 is driven by: +9 owner-occupied 74% (x1.2); +3 3,959 households; +5 median income $72K. Each signal is weighted for the Electrical vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 47978 to my Electrical service area?▾
Sign up for AreaOps, create a brand for your Electrical operation, then use the Quick Add or targeting workbench to include ZIP 47978. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Electrical businesses in Chicago
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.