46403 — Gary, IN
Electrical Market Targeting Score
ZIP 46403 is predominantly rental (49% owner occupancy) with a median household income of $46K and a median home value of $178K — earning a medium Electrical targeting score of 72/100. The high single-family detached share (67%) is a strong demand driver.
Census Demographics — ZIP 46403
| Demographic Signal | Value |
|---|---|
| City | Gary |
| State | IN |
| Total Population | 10,929 |
| Total Households | 4,950 |
| Median Household Income | $46K |
| Owner-Occupied Households | 2,414 |
| Owner Occupancy Rate | 49% |
| Median Home Value | $178K |
| Single-Family Detached Share | 67% |
| Median Resident Age | 40 years |
| Median Year Built(ACS B25035) | 1961 |
| Built Before 1980(older stock) | 87% |
| Built 1980–1999 | 11% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 46403 score 72/100 for Electrical?▾
The score of 72/100 is driven by: +5 owner-occupied 49% (x1.2); +4 4,950 households; +1 median home value $178K. Each signal is weighted for the Electrical vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 46403 to my Electrical service area?▾
Sign up for AreaOps, create a brand for your Electrical operation, then use the Quick Add or targeting workbench to include ZIP 46403. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Electrical businesses in Chicago
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