---
title: "AreaOps for Agencies — ZIP Targeting for Home-Services Clients"
description: "Run ZIP targeting for every home-services client from one AreaOps workspace: a brand per client, Census-scored Google LSA and direct-mail lists, and read-only map links you can send as the deliverable."
url: https://areaops.app/for/agencies
---
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# ZIP targeting for agencies that run home-services campaigns

**AreaOps gives marketing agencies one workspace for every local-service client's territory: each client is a brand with its own markets and ZIP codes, every ZIP carries a 0–100 Census-backed demand score for that client's vertical, and the map, the export, and the client-facing share link all read from the same live data.** Build the LSA list, mail the right households, and answer "why this ZIP?" with the signals behind the score.

[Start free](/sign-up) [See pricing](/pricing)

## The agency territory problem

An agency managing local campaigns for five home-services clients is really managing five territories, each with its own vertical, market, and geography. The tooling rarely keeps up:

📊

Per-client geo lists scattered across spreadsheets, ad accounts, and old email threads

📍

LSA service areas set by radius, quietly billing clients for renter and student ZIPs

❓

No defensible answer when a client asks why a ZIP is in the plan

🗒️

Deliverables as static PDFs and screenshots, stale before the kickoff call

🧾

No record of who approved a territory change when a client disputes it

🕐

Sizing a new client's metro takes days of manual Census research

## How agencies run client territories in AreaOps

**A brand per client**

Every client's territory lives in its own brand with its own markets, ZIP assignments, and user access, so one account's view never bleeds into another's. Brands are unlimited on the single plan, so onboarding client six costs the same as client one.

**Census-scored ZIP selection, per vertical**

The roofing client gets roofing weights; the HVAC client gets HVAC weights. Every ZIP carries a 0–100 demand score computed from ACS Census signals, and each score shows the signals behind it, which is the defensible answer when a client questions the plan.

**Exports shaped for campaign setup**

Filter a client's market to a score threshold and export a scored CSV or XLSX. The list drops into Google LSA service-area settings or a mail house's targeting upload without reformatting.

**A live share link as the client deliverable**

Replace the PDF map in the monthly report with a read-only link: live, time-limited, revocable, and no client login needed. On the paid plan the Powered-by-AreaOps badge comes off the shared map.

**An audit trail that doubles as proof of work**

Territory changes run through a review queue with reviewer attribution and timestamps. When a client wants to know who added which ZIPs and when, the record already exists.

## Priced for account teams, not per client

One plan at $47/month covers unlimited clients, brands, and ZIP codes. Three seats are included, and each additional seat for the account team is $15/month. There are no per-client fees, so the margin math stays simple as the roster grows. Details on the [pricing page →](/pricing)

## Who this page is for

- Local-service marketing agencies managing Google LSA service areas for several clients
- Direct-mail shops building scored ZIP lists per client and per campaign
- Agencies of record for franchise brands coordinating territory across franchisees
- Freelance and fractional local-marketing consultants running territory strategy for a roster of clients
- In-house media teams at multi-brand operators who buy like an agency

## Frequently asked questions

Can I manage multiple clients in one AreaOps account?

Yes. Each client is a brand with its own markets, ZIP codes, and access controls, and brands are unlimited. Admins decide which brands each team member can see, so a strategist can work one account without seeing the rest of the roster.

Can my client see their territory without an AreaOps account?

Yes. Generate a read-only share link scoped to that client's brand. It opens a live interactive map, not a PDF; links expire after 30 days and can be revoked sooner. On the paid plan the Powered-by-AreaOps badge is hidden on shared maps. The map is served from areaops.app; there is no custom-domain white-labeling.

Does the scoring work for my client's vertical?

AreaOps scores every US ZIP code per launched home-services vertical, with weights tuned to each trade: roofing leans on housing age and ownership, HVAC on income, pest control on ownership and density. The scoring is built for residential home services; it does not score commercial or non-home-services businesses.

What do the exports look like?

CSV or XLSX ZIP lists with each ZIP's score and the demographic columns behind it: homeownership, median income, and housing age. The format drops into Google LSA's service-area settings and into the targeting uploads that mail vendors accept.

## Put your first client on the map

The trial runs 14 days with the whole product and no card on file. Set up the first client's brand, score their metro, and send them the link.

[Get started free](/sign-up)